We are involved with various organizations both at home and abroad.
Formal partnerships and alliances with major research, media organizations, and academic societies enhance the quality and public credibility of our research.
We sponsor the selection and publication of essays and papers that make special contributions to the field of sociology.
All employees of Hankook Research are active members of The Korean Society for Journalism and Communication Studies.
Hankook Research is an institutional member of this organization and holds a position on its board of directors.
All employees of Hankook Research are active members of The Korea Statistical Society.
All employees of Hankook Research are active members of the Korea Advertising Society.
All employees of Hankook Research are active members of the Korean Marketing Association.
For the first time in Korea’s history, Hankook Research conducted an election panel survey – in partnership with the East Asia Institute.
Hankook Research signed an MOU with the Korean Association of Conflict Society to investigate conflict resolution.
A number Hankook Research employees are members of the board of directors at the Korean Conflict Resolution Center.
Hankook Research plans and conducts public opinion polls in collaboration with the Institute of Contemporary Politics of Seokang University.
Hankook Research is founding member of the Marketers Society of Korea and holds annual marketing seminars on its behalf.
Hankook Research is a founding member of the Korea Research Association and currently holds a vice chairman position on its board of directors.
Hankook Research is a collaborative partner of the Korea CRM Association.
In partnership with KBS, Hankook Research is conducts polling for local elections nationwide.
In partnership with both Naeil Newspaper and The Institute of Contemporary Politics at Seokang University, Hankook Research conducted public opinion research concerning current political issues.
In partnership with JoongAng Ilbo, Hankook Research conducted public opinion research concerning the “culture of listening” and the “Reset Korea” agenda.
In partnership with Hankook Ilbo, Hankook Research is conducting public opinion research about pending political issues.
In partnership with SiSaIn, Hankook Research is conducting planning research for current affairs and social agendas.
In partnership with the Jipyong Law Firm, Hankook Research is engaged in consulting on the future of Korean legislation.
Through our global network of research companies and organizations, Hankook Research is deploying the newest research methodologies and expanding the reach of our overseas research.
ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947. The ESOMAR network spans over 130 countries. Chairman Roh Ick Sang is currently the in-country ESOMAR representative.
GlobalNR is a multi-country consortium, founded in 1989, of professional research companies from around the world. As a founding member of GlobalNR, Hankook Research is a permanent member of the board.
AMA is an American marketing association that is comprised of over 30,000 market research experts spread out over 75 professional chapters across North America.
AMF is a collaboration platform for marketing associations throughout 12 Asia-Pacific countries.
A team of experienced professionals in B2B surveys and B2C surveys specializing in the automotive sector. Every year, GIPA publishes syndicated research derived from 30 countries that focuses specifically on the aftermarket car industry.
Since its founding in 1975, The Burke Institute is a market research focused educational institute that has trained more than 80,000 marketing professionals from 10,000 companies across 40 countries.
A market research conference where 3,200 experts from over 190 market research firms conduct 90 workshops annually.
A global syndicated research network that investigates media usage, consumer behavior, and purchase behavior in more than 60 countries.
Founded in 1960 in Japan, Intage is Asia’s largest market research company. Hankook Research is one of Intage’s strategic partners.
Plamed Asia is a leading healthcare fieldwork specialist firm that manages and operates a panel of 80,000 physicians across 33 specialized fields of medicine in Korea, Japan, and China.
Founded in 1994 in Indonesia and operating 19 offices throughout the area, MarkPlus is southeast Asia’s largest market research company.
For over 70 years, the World Association of Public Opinion has been a professional network spanning 60 countries and over 400 organizations that promotes the highest professional standards, ethics, and techniques for public opinion polling.
EnviroSell is a company founded by “Why We Buy” author Paco Underhill. EnviroSell specializes in research focusing on consumer shopping behavior and retail outlet environments.
Lightspeed is a global online panel firm that delivers access to more than 5.5 million online research respondents across 45 countries. Lightspeed is a global research partner of Hankook Research.
SSI is a global online panel research company that operates offices in over 60 countries.
Research Now is a global panel research company that operates offices in 27 countries.
PRS IN VIVO is a market research consultancy that specializes in the application of behavioral science to help companies gauge and analyze consumer behavior.
SMI pioneered the development of Eye Tracking Systems. SMI is Hankook Research’s worldwide eye tracking system partner.
Noldus is a company that provides integrated systems that measure and analyze consumers’ emotional responses using facial recognition techniques.
RisingSun Market Research is a market research firm that operates 7 offices across China (Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, Shenzen, and Shenyang).
With offices in Beijing, Shanghai, Guangzhou, and Hong Kong, CTR Market Research is China’s largest media and syndicated research firm.