Hankook Research has a "Healthcare Research Division" that professionally investigates physicians, pharmacists and patients in the health and medical fields.
Research for Prescription Drug
Owns doctors' panel with more than 12,000 doctors
Conducts over 70 projects with specialists and general doctors
Conducts projects for acceptability of new product, demand forecasting, brand equity and tracking and syndicate survey
Alliance with overseas healthcare research firm and doctor panel
Research for Over-the-Counter Drug·Quasi-drug
Provides research data quickly and efficiently using pharmacist panel with 300 members
Provides guideline for making decisions for new product development
Conducts projects for acceptability of new project, price sensitivity and ad effect of over-the counter drug and quasi-drug
Research for Medical Device for Clinics
Performs design development research for medical device for diagnosis- CT, MRI, X-ray and ultrasound
Conducts CS of medical device user and service satisfaction survey
Conducts overseas market research of medical devices
Retains special moderator to conduct medical device research for medical clinics
Patient Research
Identifies trends in major chronic diseases from regular self-research
Conducts a survey on market feasibility of medicines in collaboration with university research institutes
Conducts qualitative or quantitative survey of many cancer patients and rare disease patients
Customer Satisfaction Measurement (NPS/CS/ES)
Surveys customer satisfaction, employee satisfaction and service quality for large-sized general hospital
Outpatient and Inpatient Satisfaction Survey, NPS survey for Doctors, ES and Service monitoring
Inpatient survey based on the patient experience evaluation model of Health Insurance Review & Assessment Service
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Professional: Healthcare
Hankook Research has a 'Healthcare Research Division' that professionally investigates physicians, pharmacists and patients in the health and medical fields.
